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The Signature Program

The Rymalo
90.

90 days to a working AI system. Built with your team, in-person, at your location. Fixed price. No dependency on Rymalo to keep it running once we're done.

The Philosophy

"The goal is never the AI.
The goal is a business that runs better because of it."

— Zach Hawley, Founder · Rymalo Advisory

Most AI consulting starts with the technology and works backward. We start with your business — where time disappears, where your team is frustrated, where mistakes cost you money — and work forward to find the two or three places AI can actually make a dent.

The R90 is built on a simple belief: a working system your team uses every day is worth more than a perfect system nobody touches. That means we build with you, not for you. We train your team in person, not on a recorded Zoom. We hand off something real, not a roadmap to something hypothetical.

And then we leave. The system runs without us. That's the point. Rymalo is not in the dependency business.

01

Start with the problem, not the tool.

We don't lead with a technology stack. We lead with a conversation about where your business actually loses time and money. The tools come after the diagnosis.

02

Build it with your team, not above their heads.

Every working session involves the people who will use the system. Adoption isn't a training problem — it's a build problem. When your team helps make it, they own it.

03

Leave you independent. That's the deliverable.

Documented SOPs. Trained team. A roadmap you can execute yourself. No retainer required to keep the lights on. The measure of success is whether Rymalo becomes unnecessary.

The Offerings

Five ways to work
with Rymalo Advisory.

Three fixed-price 90-day programs. One ongoing advisory retainer. One custom software path. The right one depends on where you are and how fast you want to move.

5

Offerings — starting at $3,500

A — Audit-to-Action B — Sprint Model C — Industry-Specific Advisory Retainer Custom AI Software
A

Option A · Recommended First Step

The Audit-to-Action Model

Discover what matters. Build one thing. Make it stick.

$4,500 Flat fee · 90 days · Any industry
Phase 01Month 1

AI Audit & Prioritization

Map the business. Find the two or three places AI can actually help. Pick one. You approve before anything is built.

  • 2-hour discovery session with you and key staff
  • Document workflows — where time is lost, where errors happen
  • Evaluate 5–8 AI use cases against effort, cost, and ROI
  • Deliver written Priority Report with approved 90-day plan
Phase 02Month 2

Build & Implement

Build the system side-by-side with the people who will use it every day. Test with real data, not demos.

  • Select and configure the right AI tools for your use case
  • Weekly 60-minute working sessions
  • Test with real data in real conditions
  • You can run it independently before month three
Phase 03Month 3

Embed & Hand Off

Train the team in person. Document everything. Leave you fully self-sufficient.

  • In-person team training at your location
  • Plain-language SOP document for the workflow
  • 30-day post-handoff check-in call
  • 90-Day Roadmap for next steps

Deliverables

What You Walk Away With

  • Priority Report with ranked opportunities
  • One fully implemented AI workflow
  • In-person team training
  • Written SOP in plain language
  • 90-Day Roadmap
  • 30-day post-handoff check-in

Best For

Who Option A Is For

  • First-time AI adopters, any industry
  • Owner-operated, 10–75 employees
  • Risk-averse — wants results before investing more
  • Any city in AZ, NV, CA, UT, or NM

Honest Take

The Default Starting Point

  • Easiest to sell, easiest to scope, easiest to deliver
  • One deliverable = one clear story = one case study
  • Low enough risk that a skeptical SMB owner says yes
  • Naturally converts to a retainer when results speak for themselves
B
Most Comprehensive

Option B · Premium

The Sprint Model

Four focused sprints. Two working systems. Move fast.

$6,000 Flat fee · 90 days · Two systems

Sprint 01

Weeks 1–3

Discovery & Prioritization

  • Full business workflow audit
  • 6–10 use case candidates identified
  • Top two use cases approved
  • Sprints 2 + 3 scoped and locked

Sprint 02

Weeks 4–6

First Implementation

  • Use case #1 built end-to-end
  • Tool selection + configuration
  • Live testing with real data
  • Owner sign-off before Sprint 3

Sprint 03

Weeks 7–9

Second Implementation

  • Use case #2 built end-to-end
  • Integrated with Sprint 2 where relevant
  • Live testing and iteration
  • Owner sign-off before Sprint 4

Sprint 04

Weeks 10–12

Training & Handoff

  • In-person training — both systems
  • SOPs for both workflows
  • 90-Day Roadmap delivered
  • 30-day check-in call

Deliverables

What You Walk Away With

  • Two fully implemented AI workflows
  • In-person training on both systems
  • SOPs for both workflows
  • Priority Report and 90-Day Roadmap
  • 30-day post-handoff check-in

Best For

Who Option B Is For

  • Motivated operators with two known problems to solve
  • Ready to move now — not still deciding whether AI matters
  • 20–100 employees
  • Comfortable investing more for more output

Why $6K Not $9K

The Value Equation

  • Two implementations don't cost twice as much — context carries over
  • Sprint 1 discovery covers both use cases
  • 33% premium for 2× the output
  • One system typically pays for the program. The second is upside.
C
Industry Pre-Built

Option C · Industry-Specific

The Industry-Specific Model

Pre-scoped for your industry. Proven use cases. Faster delivery.

$3,500 Flat fee · 60–90 days · Pre-scoped

Option C pre-defines the AI use cases for your industry. Discovery is compressed because the answer is already known. You get a proven 90-day program — not a custom experiment. Faster, cheaper, same in-person delivery.

Available Now

Real Estate

  • Listing description generation
  • Lead follow-up email automation
  • Client communication drafting
  • Market report summarization

Typical result: 2–3 hrs/week saved per agent

Available Now

Construction & Trades

  • Estimate and proposal drafting
  • Job site report summarization
  • Subcontractor communication templates
  • Permit application assistance

Typical result: Estimates in 45 min vs. 4+ hours

Available Now

Accounting & Bookkeeping

  • Client onboarding documentation
  • Proposal and engagement letter drafting
  • Meeting notes and follow-up workflows
  • Seasonal workload summarization

Typical result: 3–4 hrs/week saved per staff member

Available Now

Dental Practices

  • Appointment confirmation & recall automation
  • Treatment plan communication drafting
  • Insurance verification workflows
  • Patient review request automation

Typical result: 20–30% reduction in no-show rate

Why It Costs Less

The $3,500 Explanation

  • Discovery is one session — use cases are pre-defined
  • Workflow is proven across similar businesses
  • Faster delivery, savings passed to you
  • Same in-person commitment, same fixed-price guarantee

Best For

Who Option C Is For

  • Businesses in a listed industry above
  • 1–5 locations, owner-operated
  • Want a proven playbook — not a custom experiment
  • Anywhere across the Southwest

The Scale Play

Why This Matters

  • No software to sell — tools are free or tools you already have
  • In-person training at your location
  • Proven playbook means faster results, fewer surprises
  • The moment you have two wins in one vertical, the story sells itself
R

Ongoing Advisory

Advisory Retainer

Your AI advisor on call. Month after month.

$4,000 Per month · 3-month minimum

The retainer is for businesses that want ongoing AI guidance without committing to a full 90-day program — or for clients who've completed a R90 program and want to keep building. You get Zach's direct access, monthly working sessions, and a dedicated AI roadmap that evolves with your business.

What's Included Each Month

Everything you need to keep moving forward.

  • Two 90-minute working sessions per month — strategy, implementation, or troubleshooting
  • Async access to Zach via email between sessions — questions answered within 24 hours
  • Monthly AI Landscape Review — what's changed, what's relevant for your business
  • Ongoing roadmap updates — reprioritize as your business evolves
  • Vendor and tool evaluation — unbiased recommendations as new options emerge
  • Team check-ins — monitor adoption of previously built systems
  • Quarterly business review — are the systems moving the needle?

How the Retainer Is Used

Three types of retainer clients.

  • Post-program continuityCompleted a R90 and want to keep building. The retainer picks up where the program left off — tackling the next item on the 90-Day Roadmap.
  • Ongoing accountabilityYou have internal capacity to execute, but want expert guidance on what to build, in what order, and how to avoid the mistakes most SMBs make with AI.
  • AI leadership layerYou don't have a CTO or Head of Operations. The retainer acts as your fractional AI leader — making decisions, evaluating vendors, and keeping your team moving in the right direction.

Terms

  • $4,000/month, billed monthly
  • 3-month minimum commitment
  • Month-to-month after the initial term
  • 30-day written notice to cancel after minimum term
  • Discount available when bundled with a R90 program

Honest Take

The retainer is not for everyone. If you're still figuring out whether AI is relevant to your business, start with Option A. The retainer is for businesses that have seen AI work and want to keep the momentum — or for owners who know they need an ongoing guide, not a one-time project.

S

Custom Engagement

Custom AI Software

When an off-the-shelf workflow isn't enough. Built for your business, owned by you.

Custom Scoped per engagement · Retainer required

Some businesses have workflows complex enough — or unique enough — that configuring existing AI tools won't get the job done. Custom AI Software is for those situations: a purpose-built AI application, designed around your specific process, owned by your business when we're done. This is not a pre-packaged program. It's a full development engagement, scoped individually, with a mandatory ongoing retainer for support and iteration.

What Custom AI Software Covers

Built for your exact workflow. Not adapted from someone else's.

  • Custom AI applications built on top of leading AI APIs (OpenAI, Anthropic, and others)
  • Proprietary workflow automation — your process, your rules, your logic
  • Integration with your existing software stack — CRM, EHR, practice management, ERP
  • Internal tools your team uses daily — not consumer apps, not generic SaaS
  • Data pipelines that feed your AI with your business's own information
  • Admin dashboards so your team can manage and adjust the system without Rymalo
  • Full documentation, codebase transfer, and team training at handoff

Retainer Requirement

The Advisory Retainer ($4,000/month, 3-month minimum) is required alongside all Custom AI Software engagements. AI software is not a one-time build. Models change. APIs evolve. Your business changes. The retainer ensures you have ongoing support, iteration, and expert guidance as the system lives in production — not a cold handoff after launch.

The Engagement Process

How a Custom AI Software engagement works.

  • Discovery & Scoping CallFree 60-minute session to understand the problem and determine whether custom software is the right fit — or whether a R90 program can solve it for less.
  • Written Scope of WorkA detailed proposal covering what gets built, the timeline, the cost, the tech stack, and what you own at the end. No surprises.
  • Build PhaseIterative development with regular check-ins. You see working software at every milestone — not a 3-month black box followed by a big reveal.
  • Launch & TrainingIn-person launch with your team. Documentation. Admin training. The system goes live on your infrastructure, under your ownership.
  • Ongoing via RetainerPost-launch support, iteration, and guidance through the mandatory Advisory Retainer ($4,000/month).

Who This Is For

  • Businesses with a process too unique or complex for off-the-shelf AI tools
  • Companies that have already implemented AI workflows and want a proprietary system
  • Operators with a specific competitive advantage they want to encode into software
  • Businesses willing to invest at the level this type of work requires

Honest Take

Most SMBs don't need custom software. A R90 program — built on free or low-cost AI tools configured for your specific workflow — solves 90% of the problems we encounter. Custom software is for the 10% where it doesn't. If you're not sure which category you're in, the discovery call will tell you. We'll be straight with you either way.

Compare

All five offerings,
side by side.

Feature Option A Option B Option C Retainer Custom Software
Price $4,500 $6,000 $3,500 $4,000/mo Custom
Minimum commitment One-time One-time One-time 3 months Scoped per project
AI systems built 1 2 1 (pre-scoped) Ongoing 1 custom app
In-person delivery Working sessions
Team training Ongoing
Written SOP (both)
90-Day Roadmap Evolving roadmap
Retainer required Is the retainer Yes — mandatory
Best for First-time adopters Operators with 2 known problems Medical, legal, RE, construction Ongoing guidance or post-program Complex / unique workflows

Not sure which fits? Book a free 30-minute discovery call and we'll tell you honestly.

Not sure which offering
is right for you?

Start with a free 30-minute discovery call. We'll talk through your business, your challenges, and tell you honestly which path makes sense — or whether now isn't the right time at all.

Book a Free Discovery Call See the Full Services Page

Serving AZ · NV · CA · UT · NM